Vancouver Island Brewing is seeking a Marketing & Events Coordinator to join our Brewery team! Reporting to the Director of Marketing, this position is responsible for coordinating and supporting a full spectrum of marketing activities on behalf of Vancouver Island Brewing. As a key member of the brewery’s Commercial team, the Marketing & Events Coordinator will have the opportunity to influence and lead our consumer-facing initiatives including event coordination, social media, content creation, and leveraging opportunities through partnerships and sponsorships.
Responsibilities:
Responsibilities:
Marketing our Brand
- Work closely with the Commercial (Sales & Marketing) team to coordinate all marketing activities and events that promote our mission and community-minded focus
- Manage Vancouver Island Brewing’s social media presence, including content creation and writing copy
- Promote online our events, tastings, new accounts, and events & programs at the Tasting Room
- Maximize the brand’s visibility and exposure for new and existing customers by working closely with the commercial teams to plan and implement promotional campaigns
- Create distribution newsletters, event calendars and point of sale materials
- Maintain and deploy brand assets (photography, video content, logos, and graphic art), and ensure their usage is consistent with Vancouver Island Brewing’s brand guidelines
- Support public relations efforts through press releases, relationships with local media outlets, media kits, and tours of the brewery and Tasting Room
- Respond to all email inquiries sent in through our website and info@ email or forward to relevant brewery staff
- Maintain and update the company website with relevant content and timely information
- Ensure consistency of adherence to laws and policies
- Brainstorming with Commercial Team on new initiatives to drive growth in our business
Event Coordination & Sponsorships
- Plan and execute events across our distribution territories including festivals, special releases, marketplace promotions, and tastings
- Maintain and leverage promotional and event opportunities for sponsorships and our key partnerships
- Execute donation requests and coordinate pickup or delivery of product
- Coordinate and maintain all event components including jockey boxes, kegs, tents, permits and paperwork, beer delivery, invoicing, calendar updates and merchandise
- Create and maintain relationships with food vendors, caterers, and other event venues
- Seek opportunities to be part of local community events and grow our events calendar, ie. farmers markets, street parties, music festivals
- Provide timely responses to private event requests
- Work closely with our Tasting Room team to coordinate staffing needs at events and tastings
Required Experience, Skills & Attributes:
- Bachelor’s degree in marketing, business, or equivalent preferred
- Minimum three (3) years experience in a similar role and/or experience in public-facing brand ambassador role
- A Valid Driver’s License is required
- Strong working knowledge of computers including but not limited to Internet, Microsoft Office, Adobe Creative Suite, Google AdWords
- Experience copywriting on social platform preferred
- Knowledge of the beer and alcohol industry including an understanding of liquor laws and permitting
- Availability to work evening and weekend events when needed
Desired Skills & Abilities
- Love and passion for craft beer is a must!
- Strong communication skills, including written, verbal, and nonverbal communications
- Strong fluency/expertise in social media platforms (Facebook, Instagram and Twitter) and community engagement, preferably with prior brand related experience
- Ability to positively represent the Brewery during workdays, as well as outside of work at industry events
- Strong troubleshooting skills, strong work ethic and be able to work within a team AND independently with a great attitude
- Outgoing personality; ability to communicate effectively with consumers, retailers and team members
- Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
How to Apply:
Our ideal candidate has a passion for our culture, our brand and being an active member of our team. Interested in joining our awesome brew crew? If so, please submit a resume and cover letter with salary expectations by clicking APPLY NOW. Please indicate in the subject line/cover letter that you are applying for the Marketing & Events Coordinator position.
We thank all candidates for their interest and advise that only those selected for interviews will be contacted.
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